Brightside Freeze Dried Snacks

Services:

Brand Strategy & Positioning, Brand Messaging, Creative Direction, Packaging Design.

Industry: Food & Beverage

The brief gave a modern and updated feel. It was about giving the consumer a brand that carried the same values as the nutrition.

Three packages of Brightside freeze dried strawberries on a green surface.
Two packages of Brightside Freeze Dried Strawberries on a green surface, one front-facing with a strawberry illustration and the other showing the back of the packaging with product information and a QR code.
Several white snack packages with a logo of a lightbulb and a leaf, and the word 'Brightside' on the front. One package features a cluster of dried strawberries, and another shows dried raspberries, with product descriptions like 'Freeze Dried' and 'No compromise'.
A person wearing a striped apron and a bracelet is preparing fruit in a rustic kitchen. There are apples, herbs, and cheese on the wooden counter, with a knife and other ingredients around.
A webpage layout with sections titled 'Visual Direction' and 'Why This Works', describing freeze-dried fruit packaging strategy, featuring text about cross-sections, dehydrated color, and scientific photography, on a light beige background.
A collage of images showing a person watering plants in a garden, plant products with packaging labeled 'CIPHER,' a person riding a bike with a basket of vegetables, and a person holding a mug. There are also informational graphics about aromatics and herbs.

Industry
Food & Beverage

Practice type
Farmers Market & Local Grocers

Scope
Packaging Strategy & System

Deliverables
Brand strategy, packaging system, typography, colour, messaging.

Role: Brand Strategy & Positioning, Brand Messaging, Creative Direction, Packaging Design.