Brewed Coffee + Wine Bar

Creative Direction, Brand Messaging, Identity Design.

Brewed was a self-initiated case study. A chance to build a complete identity for the kind of client Marlow wants more of, and to have something concrete to put in front of them.

The concept: a Williamsburg coffee shop by day and wine bar by night, built for a neighbourhood that doesn't separate its mornings from its evenings. The name needed to hold both halves of the business without picking a side — nodding to coffee, but leaving room for everything poured after dark. From there, the visual system had to carry the same duality: warm and unserious in daylight, moody and a little reckless once the sun goes down.

The result is a full identity built to flex across that shift. A hand-drawn mascot and loose, character-driven illustration soften the brand's edges, while a bold, slightly warped wordmark gives it enough attitude to hold a wine bar's late-night energy. Vintage-toned photography — iced coffee, olive-skewered martinis, spilled espresso, a woman leaning over a pool table — sets the tone for the brand's social presence, paired with a wink of copy: "Coffee... Wine... What can go wrong...?" Built to feel like the same place at 8 am and at midnight, and to show a prospective client exactly how Marlow thinks before they've hired the studio to prove it.

Industry: Café & Wine Bar / Hospitality (concept)

Practice type: Self-initiated case study

Scope: Full brand identity and visual system, speculative

Deliverables: creative direction, logo suite, brand voice, social content direction, photography art direction

Role: Brand Strategy & Positioning, Visual Identity, Creative Direction, Social Content Direction

A drawing of a person drinking from a cup or mug, with a beverage container labeled 'BREWED' above and to the left.
Illustration of a person holding a glass of beer with a smile, and the word "BREWED" in bold, stylized letters
A topless woman with long dark hair lying face down on a green surface, with illustrations of a martini glass, a woman holding a bottle, and a beverage glass superimposed over her.
Illustration of a coffee cup at the top, a cupcake in the middle, a beer mug at the bottom, all outlined in white on a background of black bubbles.
A poster advertising a wine and coffee bar in Brooklyn, New York. Features a woman with dark hair and sunglasses sitting against a red leather background, holding a glass of wine. Text includes "BREWED," promotional phrases about coffee and wine, and
Close-up of a printed design featuring the words 'BREWED' in large uppercase letters with smaller text above listing various Brooklyn, New York City neighborhoods, on textured off-white paper.
Collage of bar and nightlife scenes with drinks, patrons, and signage.